ITik – Final Assignment

On our first semester we worked on a project in the Introcution to media and communication course. My group did a report on how youth is using online tools in their gaining of music. We looked at a specific case, the concept of TDC Play, which enables users affliated with TDC to “download” unlimited songs [...]

On our first semester we worked on a project in the Introcution to media and communication course. My group did a report on how youth is using online tools in their gaining of music. We looked at a specific case, the concept of TDC Play, which enables users affliated with TDC to “download” unlimited songs from the TDC Play database.

The abstract from the report:
The following study examines the attitudes and behaviors of males aged 16-19 when acquiring music online. A whole generation of youths is being criminalized because of their illegal use of copyrighted material – not with intentions of stealing, but using these materials to socialize and be creative. Why are they downloading
music? Is it because it is fast and states freedom, or because it can be “free of charge”?
A focus group interview with a group of five male youngsters was made using TDC PLAY & online downloading as focal points to examine this tendency. To analyze the
interview we used Lawrence Lessig, Andrew Keen, Felix Stalder & Tarleton Gillespie as the main theorists.
The result clearly shows that young males prefer to acquire music online because of the accessibility but with a requirement of quality and use of the downloaded music, while the quality of owning a physical object is almost gone.