morten winther

Absolut Vodka

Voice experiences.

Exploring relevant ways for Absolut Vodka to engage with voice.

Absolut Vodka wanted to look for ways to engage with their customers through voice-first platforms like Alexa. We wanted to explore possibilities beyond recipes relevant to the Absolut Brand: Social facilitator through collaborations with artists.

I facilitated an intense design workshop in San Fransisco with key stakeholders from Absolut Vodka and industry experts. We concluded the workshop by bringing the concepts to Amazon's headquarters in Seattle to explore collaboration possibilities.

Before the workshop, I conducted user research to better understand how people use their Alexas in everyday life. We also created an Absolut Vodka prototype for Alexa to understand the API and design opportunities.

I had the pleasure to hire Morten on my team at VW Group. His ability to design think through complex problems, create empathy for the consumer, and drive for the best user experience, through pixel perfection was always polished and well-received. I was able to throw any project at Morten. His ability to adjust to come up with concepts to any given problem and have one of the best attitudes I have seen in a designer was truly appreciated and well respected. I can't wait to work with Morten again in the future.

Ryan Williams, Design Leadership Executive at Intuitive Surgical

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